We don't hand over theory. Every business below did the work with us in the room, so here is what each one did, the numbers it produced and what they said about it afterwards.
01Built a live session from scratch around one clear promise, one story and one offer, then rehearsed the delivery until the room leaned in.
→Over 1,200 registrations, 41 percent live attendance and six figures in pipeline.
Watch the session→"Chris told us the things nobody else would. It stung for a day and then it made us money."
02Pulled apart the offer, the audience and the sales conversation, then rebuilt it into something the founder could run every week without us in the room.
→Offer rebuilt in a day and running weekly inside a fortnight.
"We had been going round in circles for a year. One day with TTBA and it was clear."
03Trained the whole sales team on one structure so every pitch and demo followed the same flow instead of five different versions of it.
→Shorter sales cycle and a higher close rate on demos.
"The team finally sound like one business. That alone paid for it."
04Ninety days of blunt, honest coaching with a content plan, a calendar and a follow up system, reviewed every fortnight until it ran on its own.
→Consistent monthly sessions and predictable inbound enquiries.
"Honest, direct and always on my side. Exactly what I needed."
05Wrote a short video campaign to the same structure as our long form work, then put it in front of a warm social audience with a funnel behind it.
→Cost per lead cut by half and the campaign now runs evergreen.
"Same audience, same budget, twice the leads. The difference was the structure."
06Rebuilt a keynote so it sold without sounding like a pitch. Story, evidence, teaching, then the ask, in an order the room can follow.
→Standing room only and bookings taken on the day.
"People queued up afterwards. That has never happened to us before."
The order you say things in decides whether anyone buys. That system has now been used by thousands of businesses and has generated over £155m in sales.
Tell us what you're building and Chris will come back to you himself with the honest answer, even if it's not the one you were hoping for.
Apply to work with TTBA